Empowering ambitious founders.
Grand Commerce Group is an investment group built around the companies inside it. We own for the long term, we back the people running them, and we put the whole group’s capabilities behind every one.
GCG is an investment group backing ambitious companies across the modern commerce ecosystem. We invest across Commerce Infrastructure, Commerce Media, Commerce Scale and Commerce Brands — bringing together capital, expertise and companies that can make each other stronger.
We believe the best value is built together. That’s why we do more than invest — we connect, challenge and help our companies scale from promising to leading.
To shape the future of commerce by backing the companies building it.
Our Values
Grand
Think bigger. Be Grand.
We set the bar high. Then we raise it.
Collab
Together, always.
Collaboration is how we build, grow and win.
Global Ambition
Nordic roots. Global reach.
We think beyond borders from day one.
From promising
to leading.
We invest in proven businesses with strong entrepreneurs, clear differentiation and the ambition to lead their category.
We believe in long-term ownership, entrepreneurial independence and active ownership.
We don’t just provide capital. We connect companies, capabilities and people across the group to unlock opportunities that would be harder to create alone.
Independent companies. Shared capabilities. One direction.
Built to collaborate- Commerce Infrastructure
Infrastructure powers commerce.
The technology and infrastructure behind modern commerce.
Platforms. Payments. POS. Digital signage. Store technology. Integrations. Logistics.
- Commerce Media
Media monetizes it.
The media and monetization layer connecting brands, retailers and consumers.
Retail Media. DOOH. In-store Media. Programmatic. AdTech. Audiences. Measurement.
- Commerce Scale
AI and technology scale it.
The capabilities that help commerce businesses grow faster and operate smarter.
AI. Content. Automation. CRM. Loyalty. Personalization. Conversion.
- Commerce Brands
Brands bring it to consumers.
We invest as a minority partner in selected retail and consumer brands with the potential to become category leaders.
More than capital — we bring access to the technology, media, AI, expertise and network of the GCG ecosystem.
Across the group, AI, data and automation connect everything.
The result is more than a portfolio.
It is a commerce ecosystem.
Together we move
retail forward.
We are entrepreneurs backing entrepreneurs. Global ambition, and a culture built on getting things done rather than talking about them. Together, we focus on increasing profitability, scaling what works and building stronger businesses — and our journey has only just started.